Macy's Mother's Day In-Store Event

May 2019
In-Store Event
Dallas, TX
20,000+ Attendees
 
Overview
From The Experiential Network
For Mother’s Day, Macy’s stores across the country held a KIDS - DO IT YOURSELF activation for the special holiday. The ideas: use Fuji’s 1Step2 Polaroid Camera and give kids an opportunity to create a very personalized mother’s day card. Take a photo, open the card, glue the instant photo and then sign and decorate it. Hold down the record button, after the beep, record your one of kind message for Mom with your personal voice. SWEET! In Jewelry, customers showed mom exactly how much they are loved by a Gift-With-Purchase of $100 or more. By making that special jewelry purchase, customers received a $25 gift certificate to a local favorite restaurant. YUM! M2W provided: Staffing for all events across the country on the same weekend DIY recordable card table concept and materials Sourced, designed, and procured recordable greeting cards Designed and printed all catalogs, signage, and gift cards Event Recaps
Event Team