7-Eleven Grand Openings

M2W is currently producing Grand Opening Celebrations for 7-Elevens throughout Texas. PROGRAM: 7-Eleven, an international chain of convenience stores, tasked M2W with creating a strategy that will help establish the latest 7-Eleven location in the community. GOAL: 1000 register rings Drive as much traffic to the new store and encourage downloads of the 7Rewards Mobile App. SOLUTION: Pre-Event: M2W procured, and distributed 1,000 flyers to surrounding retailers, apartment communities, and passers-by. Show Time: By using a variety of consumer engagement tactics and digital marketing, along with an impactful and colorful blend of visually appealing elements, we concentrated on capturing customer attention and creating a fun atmosphere. Project Management: Our team of project managers handled logistics, training, and managing of each regional team lead and brand expert. 7-Eleven continues to transfer Grand Opening duties to the M2W team to take it off of the field consultant’s hands.