adidas x Shoe Palace Miami Launch

The Challenge: adidas Originals and Shoe Palace wanted to celebrate the opening of their new flagship in South Beach Miami and create awareness and loyalty by authentically engaging the local community. The Solution: Partner with local talent and community leaders to produce editorial content for social and in-store displays. Engage local artist Typoe to design and execute a mural for the store, design pins for shoe customization, and produce a limited edition poster to incentivize guests as a gift with purchase. The Stats: 450 RSVP’s/ 300 Guests 500k Social Impressions 7 Influencers engaged