Overview
From The 194 Group
Grand Touring Automobile’s Super Luxury Launch event was a celebration unlike any other. With over
1400 in attendance, guests included notable VIPs, athletes, celebrities, influencers, more than 40 automotive and lifestyle journalists, and most importantly, Global senior executives from Lamborghini, Aston Martin, Bentley, Bugatti and RollsRoyce. On-site valet imparted a seamless guest arrival experience and procured the utmost care of the
impressive guest fleet, while five fully staffed bars, six gourmet culinary stations, and thousands of passed
hors d’oeuvres satiated the VIP audiences. The celebrations continued well into dusk, and as the
sun set over downtown Toronto, guests were encouraged to make their way to tented outdoor
experiences (atop the breath-taking rooftop) where they luxuriated in shareable experiences from partner
brands including Roger Dubuis, Bremont, Steinway & Sons, Truefitt & Hill, Mombacho Cigars, Remy Martin
and Whispering Angel. We had the pleasure of crafting a bespoke sound and entertainment program to match the high level of luxury; from grand pianists and violinists in the showroom to soulful DJ talent on the rooftop.