Overview
From The 194 Group
Four Seasons Hotels and Resorts unveiled the Miami edition of their #FourSeasonsPopDown in December 2018 by hosting a one-night-only event against the backdrop of Miami's annual celebration of art - Art Basel. The exclusive VIP soiree took place on board a custom designed super-yacht for the brand's signature play on a pop up, aimed at transforming unexpected locations beyond the walls of its hotels and resorts. The 194 Group were brought on to provide Audio Branding and Entertainment services, assisting with talent booking and musical direction for the very exclusive event.