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Mercedes-Benz Evolution Tour
January 2017
Experiential Activation
New York, NY
1,000 - 5,000 Attendees
Overview
From Jeff Frank
ROLE: Project Lead Producer
OVERVIEW: Mercedes-Benz first large-scale experiential campaign targeting the 'Creative Class' using music & art to connect with Influencer audience around launch of two new cars & offer brand re-evaluation to younger demo.
DUTIES: creative development, project management, attendee journey, talent relations, logistics, venue scouting/contracting, production management, A/V, security, ticketing, digital marketing and ROI.
