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Station to Station x Levis
March 2016
Experiential Activation
1,000 - 5,000 Attendees
Overview
From Jeff Frank
ROLE: Executive Producer for Levi's for an ambitious experiential art project in partnership with multi-media artist Doug Aitken. I was brought in by Levi's to manage & activate the brand's presence on a customized train rediscovering the 'modern frontier in conjunction with the brand campaign "The Modern Frontier."
DUTIES: creative development, vendor souring, logistics, experience design, production management, transportation, data capture, content creation, digital marketing and ROI.
