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Under Armour Giveback Challenge
September 2017
Experiential Activation
Berkeley, CA
200 - 500 Attendees
Overview
From Jeff Frank
ROLE: Producer/Production Manager
OVERVIEW: To celebrate the newly minted partnership between Under Armour and the University of California Berkeley, the apparel brand wanted to make give back to students by hosting a one-day fitness activation offering a variety of professionally led workouts including yoga, HIIT, bike for change & Pilates all while injecting a pro-social element that raised awareness & funds for a local food bank.
