Da Vinci of Debt

January 2021
Experiential Activation
New York, NY
25 - 50 Attendees
 
Overview
From The Bait Shoppe
Almost a year in the making, due to delays caused by the Pandemic, Bait Shoppe and sister company Time & Space were the production and fabrication partners that brought the Natural Light Da Vinci of Debt art installation to life from top to bottom, including the logistics of collecting all of the diplomas. The design of the artwork is a mesmerizing collection of real diplomas, suspended in mid-air as if a gale of wind had just scattered all 2,600 of them throughout the cavernous, 6,000 square foot space at Grand Central Terminal’s Vanderbilt Hall. The design illustrates both the scale of the crippling debt crisis while also alluding to the chaotic impact college debt creates for those who are burdened by it. The installation draws attention to the Natural Light College Debt Relief program - a 10 year, $10 million dollar commitment to support students and graduates weighed down by the burden of debt. Each of the 2,600 college diplomas in Da Vinci of Debt represents the average cost of college - $180,000 - for a total of $470 Million.
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