Coca Cola x Stranger Things

Coca-Cola partnered with Stranger Things to transport people back to the summer of 1985 – the same time New Coke was launched. Coca-Cola wanted to make a splash with the limited time come back of New Coke in anticipation of the third season of Stranger Things. Our strategy was to build and activate a series of 'upside down vending machines' - inspired by the alternate dimension in which Stranger Things takes place, and then install them in select cities. Guests who interacted with the machine were able to sample exclusive New Coke products, obtain merch via surprise and delight, and pose for photos. In order to kickstart this campaign, the first stop for the New Coke x Stranger Things vending machine was Barcade. In order to continue the celebration of the Coca-Cola x Stranger Things partnership, the upside down vending machine was brought to Coca-Cola headquarters in Atlanta, to be active on Stranger Things day at the office. Our third stop with the Coca-Cola x Stranger Things vending machine was at Dallas Fort Worth International airport. T The last stop on the tour was back in Atlanta at SunTrust Park, where Coca-Cola had a Stranger Things night at the Atlanta Braves game. The event was wildly popular, with a line stretching down the concourse the entire time. The Stranger Things packet sold out and kids, families and adults of all ages were excited to taste New Coke and use the vending machine.