Ahead of their XX Anniversary launch, Bvlgari challenged MKTG with finding a way to attract and recruit a new audience with a creative strategy that appealed to the core target
a younger, cooler consumer but did not alienate their existing clientele, solidifying the B.zero1 as the most desirable design icon. In response, MKTG produced a 3,400 sq.ft. B.Zero1 Labyrinth installation.
An immersive experience celebrating the collection’s
20th Anniversary and cementing its iconic contemporary design at the center of the Oculus, in New York. The curving network of passageways was designed for a winding journey of self-exploration and discovery through engaging stories
and sharable moments, with products displayed for immediate purchase and a custom virtual reality experience, as the core
of the experience transported to the home of Bvlgari
-Â Rome - which celebrated the B.zero1 legacy and genealogy.