Tito's Big Adventure 2019

For the last four years, Red Velvet has closely partnered with the nation's #1 selling spirit, Tito's Vodka to bring the fun to its distributors and employees. For its 2019 Tito's Big Adventure, we invited 300 distributors to Austin, Texas to experience an over-the-top incentive trip to grow their passion for selling the Tito's Brand. Over the three days, attendees experienced a blowout pool party that included a human claw machine an exclusive Tito's distillery tour, and Austin City Limits Music Festival. Throughout the trip, 6,000 branded giveaway items were given and well received as this group loves all things Tito's. Given this was the fourth year in a row putting on this event, we had a high bar to beat but we did! In a post-event survey, 83% of respondents rated it as "excellent", followed by 16% "very good".