With the celebration of Super Bowl 50 residing in the bay area, Levi’s® took the opportunity to showcase its growing influence and presence within the NFL. Already an iconic bay area brand, Levi’s® maximized the opportunity through a marketing campaign that spanned from Super Bowl 50 Collection product releases, strategic sponsorship opportunities, and the creation of the Levi’s® Lot within Super Bowl City.
The 2,700 square foot retail space captured the essence of the Levi’s® brand, while showcasing the Levi’s® Super Bowl 50 Collection and the release of the entire 32-team NFL collection. Over the course of nine days, the Levi’s® Lot hosted 30,611 consumers. A public bar on a second floor deck provided a perfect view of Super Bowl City. Local partner KNBR brought its radio broadcast to the Levi’s® Lot during the day before turning the space over to local DJs during the evening.