At the intersection of music, innovation and style MKTG built the Levi’s Outpost for SXSW. In addition to managing production and on-site execution of the Outpost, we were asked to feature the upcoming release of the Levi’s x Google Jacquard trucker jacket, and to throw a killer party to kick off a year-long partnership with the iconic Rolling Stone magazine.
At the Interactive Festival, Levi’s® unveiled—for the first time ever—the Levi’s® Commuter™ Trucker Jacket with Jacquard™ by Google. In a highlight conversation on March 11, Google ATAP’s Technical Project Lead Ivan Poupyrev and Levi’s® VP of Innovation Paul Dillinger contemplated a future of intelligent objects and hyper-interactivity. That night back at Levi’s® Outpost, conversation turned into a celebratory concert with DJ sets by Nancy Whang of LCD Soundsystem and Neon Indian.