Infiniti Final Four 2017

NOW IN THE THIRD YEAR, MKTG HAS BEEN PRODUCING A UNIQUE AND CONSUMER-FACING EXPERIENCE AS PART OF INFINITI’S SPONSORSHIP ACTIVATION AT FINAL FOUR TIP OFF TAILGATE ACTIVATION IN GLENDALE. IN 2017 MKTG CREATED A BRAND-APPROPRIATE ACTIVATION THAT WAS A MUST VISIT AS FANS MADE THEIR WAY THROUGH THE TIP OFF TAILGATE AT THE UNIVERSITY OF PHOENIX STADIUM PRIOR TO THE GAME. INFINITI'S ACTIVATION WAS ABLE TO REACH OVER 90,000 FANS OVER THE SPAN OF THREE DAYS AND WAS ABLE TO RAISE OVER $24,000 AS PART OF THEIR CHARITY STRIKE ENGAGEMENT. ALL PROCEEDS WERE DONATED TOWARDS THE COACHES VS. CANCER CHARITY®.