Old Spice Super Bowl LIII NFLX

February 2019
Experiential Activation
Atlanta, GA
20,000+ Attendees
MKTG helped with the release of Old Spice’s Fresher Collection by creating a small oasis from hustle and bustle of the Media Center at Super Bowl LIII. This lounge was a place for players appearances and influencers but it also garnered attention from both media and consumers to spread the word about the new Fresher Collection. Not only was the bottom a refreshing lounge, a VIP lounge gave players and influencer a top level view of the Media Center. Perhaps the most fun part was the video that consumers could make that place participants straight to paddle boarding in Fiji via a moving backdrop. In the sea of sameness for the Media Center, this activation stood out and was proven by over 3,000 product samples given out as well as 1,300 videos created. The clients were thrilled and already talking about Super Bowl LIV, which in our eyes is most telling signs of a successful activation.
Event Team
Agencies & Vendors
  • Experiential Agency
    New York, NY
  • Transportation & Parking
    Airgroup Atlanta
    Fairburn, GA
  • Fabrication
    Acme Made In America
    Commerce, CA
  • Audio & Staging
    Highmark Tech Systems
    Atlanta, GA