In 2019, Cupcake Vineyards partnered with Live Nation as a sponsor of three of their outdoor amphitheaters including (Ameris Bank Amphitheater in Atlanta, Xfinity Center in Boston, and PNC Music Pavilion in Charlotte). At each venue Cupcake signage was featured throughout the grounds along with branded wine carts and menus. Cupcake product was also featured throughout the amphitheaters for fans to enjoy. During one show at each venue the Poptail Shop was activated allowing fans to hang out with us pre-show and try a Poptail (Cupcake wine with a crafted popsicle). MKTG was proud to partner with Cupcake to bring each piece of this strategy to life!