Caulipower Pizza Tour

National Tour | 128 Activations | 187k pizzas sampled Caulipower was ready to embark on their second annual summer tour to give free pizza to citizens across America. RMNG created a national marketing tour that hit the West Coast and the East Coast simultaneously, creating an experience that the entire country shared. Caulipower and RMNG launched three experiential vehicles outfitted with branded vinyl and fabricated marquee letters spelling out “Free Pizza”. The trucks traveled the country and served Caulipower’s Margherita Pizza, Three Cheese Pizza, and Veggie Pizza at 128 activations nationwide, distributing over 187,000 pizza samples in total. Caulipower appeared at both high impact and hyperlocal activations, popping up everywhere from Chicago’s Pokemon Go Fest to local farmer’s markets. Who was our target audience? The people of America, and we successfully reached all demographics by broadening our location strategy and securing events on a rolling basis.