Multi-flex Fashion Journey

Car-sharing start-up company, SOCAR, in partnership with Prasarana Malaysia Berhad and Touch ‘n Go Digital kicked off the #MultiflexFriday campaign with a fashion show on a moving LRT train. Pestle and Mortar Clothing, their partner in this first event of the campaign, debuted their latest Fall/Winter 2018 collection called “As Above, So Below”. The showcase took place as guests were transported on the monorail for a unique fashion show on board. The event was attended exclusively by representatives of SOCAR, Prasarana, Touch ’n Go Digital, Pestle Mortar Clothing, members of the media and social media influencers. The night then ended with an after party held on the iconic Lot 10 Rooftop, showcasing the collection’s looks on an industrial-inspired structure. The #MultiflexFriday campaign aims to encourage millennials to embrace the multiflex lifestyle of using public transportation and car-sharing or e-hailing facilities more. The campaign also aims to promote that using public transportation for everyday commuting is fun and offers freedom from worries such as parking and traffic jams.