Martell VSOP Aged in Red Barrel Launch

Martell engaged Big Bash Media to launched its new eaux-de-vie in Malaysia. The Martell VSOP “Aged in Red Barrels” officially made it’s Asian debut with Malaysia being the first country to taste the French cognac house’s new creation. Taking time out of their busy schedules to be present at the launch were Martell Heritage Director, Jacques Menier and Martell Cellar Master, Christophe Valtaud. This balance holds the characteristic to be paired well with all types of food, including Chinese cuisines which guests at the launch were able to experience with the cognac. The experience also included the chance to see the barrels that were used in the process as well as a hands-on experience with the various ingredients and flavours in the new VSOP.