Pernod Ricard CNY Party

Pernod Ricard Malaysia opened its doors to Big Bash Media to create a unique experience for its staff, trade partners, media and key opinion leaders in the spirit of Chinese New Year with an annual appreciation dinner. The event was to be in line with their theme for 2018, “The Gift of a Wish”. While embodying this theme for the event, a key requirement emphasized was that the “Be Curious” elements - which came from the image of their key brand, Martell - was to be infused in the theme of the event. Taking up the challenge, we proposed to have the event at the iconic Chin Woo Stadium with a “Chinoiserie Chic” theme, inspired by the fusion of French and Chinese elements of the brand. Big Bash revamped the entire stadium to bring guests on an imaginary and exotic experience through China with French influences.