Jameson Live Concert

Having never hosted a major event previously, Jameson needed to ensure they made a name for themselves with a big bang to disrupt the norm of the common alcohol activation campaigns. This is where Big Bash came in with the concept of a big day out. The idea was to bring back the concept of a large scale party with a full day of local bands and live entertainment running throughout the whole event. The campaign titled “Jameson LIVE” kicked off!