Lea Michele's Album Release - Experiential Activation in New York, NY | The Vendry

Lea Michele's Album Release

December 2019
Experiential Activation
New York, NY
500 - 1,000 Attendees
From RMNG Experiential Marketing Agency
RMNG partnered with Sony Music Entertainment, popping up on the streets of New York for 1 day to promote Lea Michele’s new Christmas album. To increase hype and attract foot traffic, we played the album from speakers inside the truck and saw lines form hours before the truck opened. At the corner of Broadway and 17th, the singer greeted fans for the entirety of the activation, handing out cookies
Streets of New York City
New York, NY
Event Team
Agencies & Vendors