VIPRA's House of Temptation

Spirit and wine distributor Frederick Wildman & Sons is proud to have grown the market for Vipra, a sweet Italian red wine. To capitalize on momentum and brand marketing updates, Hunters Point was tasked with developing a one of a kind Halloween event that targeted millennial women in Houston. With headliner drag queen Maxi Glamour, we rounded out the House of Temptation with award winning burlesque and pole dance talent, in a gorgeous speakeasy venue and custom make up and prop styling for 300 people to get vamp ready. With over 500 RSVPs and selling out in one week, the event raised the profile of Vipra in market. With a strategic event marketing plan combining PR, social, radio, and promotional account plans, brand awareness in market surged, resulting in consumer awareness and account growth. Additionally, content generated from the event provided creative and digital assets to help define the new marketing message and illustrate the brand identity, underscoring the product’s unique profile and flexibility for cocktail integration.