Café Bustelo Pop Up

Though already well-known for its Cuban-style espresso products, Café Bustelo wanted to test its go-to-market strategy for a physical retail store in Houston and Philadelphia through an authentic Café Bustelo brand experience. We designed a mobile, pop-up retail store out of a shipping container, which allowed us to travel to multiple markets to engage coffee-lovers and build buzz for Café Bustelo. But the café offered more than just caffeine and Cuban pastries. We brought the entertainment to customers with entertainment such as flamenco dancing and the commissioning of local artists to create murals in each city. For everyday consumers and local influencers alike, the café offered an authentic Café Bustelo experience in a shareable setting.