illy Caffè x The Snow Lodge

With support from Inspira Marketing, illycaffè, a leader company in sustainable high-quality coffee from Trieste, Italy, recently hosted a six-week long activation featuring a partnership with The Snow Lodge, an influential supper club and entertainment venue located inside the St. Regis Aspen Resort. From February through March, guests of The Snow Lodge were invited to enjoy illy at the Courtyard and the Supper Club within the St. Regis Aspen Resort. Guests also had access to the illy Everyday Café Pop-Up, which served an exclusive drink from illy, the Melting Snow, a warm dark chocolate caffe mocha that was topped with a layer of lightly sweetened cold milk froth. The illy Courtyard experience featured espresso-based cocktails available for purchase, an illy-branded gondola, a fire pit, and custom ski racks for those visiting for après ski, which were designed and fabricated by Inspira Marketing. Set in a winter wonderland, the illy Courtyard made for the perfect photo opportunity for guests. In addition to these on-site experiences, guests were able to witness the great synergies between the two brands in a newly reinvented Italian menu that was available at The Supper Club within The Snow Lodge featuring Tuscan-inspired dishes, two versions of The Snow Lodge's popular espresso martini (one made with vodka, one made with tequila), and a tiramisu recipe featuring illy espresso grounds, mascarpone and ladyfingers.