TaskRabbit x Windmill Pop-Up

For their micro-influencer campaign targeting Manhattanites, air conditioner distributor brand Windmill partnered with on-demand task service TaskRabbit. KF was called on to concept, design, & engineer, a one-day pop up selfie moment in SoHo. The mirror encouraged passerby to snap a selfie and enter into a giveaway sponsored by the brands. The key goals of the activation were to promote a Windmill x TaskRabbit cobranded promotional giveaway, drive brand awareness, and capture data of new potential customers through a unique QR code.