Vans ComfyCush High

February 2019
Experiential Activation
New York, NY
200 - 500 Attendees
 
Overview
From Pink Sparrow
To unveil Van's new ComfyCush Era, we were tapped to transform a cavernous Bushwick warehouse into a makeshift high school experience. In two days, we built a highly immersive environment with an extensive array of build elements consisting of multiple set walls. The space featured a class registration bar, two customized locker rooms, a yearbook photo moment, locker hallways, cafteria area and a gym. Additional large scale features of the pop-up included three fully furnished educational class rooms where attendees were schooled in all things comfortable.
Event Team
Agencies & Vendors
People