Hall of Magic

Challenge: How do you bring the mystical world of Syfy’s hit series The Magicians to life to amplify the hype around the launch of the Season 2 Premiere? Solution: To connect with fans authentically, Pink Sparrow transformed 18,000 sq ft of raw space into an immersive, interactive Hall of Magic that transported guests into a gallery filled with sensory exploration and illusion. It was a fantastical world of mind control, levitation and spellcasting that served as a social media utopia where guests could experience what it’s like to be magicians in a magical world.