Barbie x Target

To celebrate the launch of Barbie’s collaboration with Target, the brand hosted a mother-daughter high tea, giving guests a first peek at the capsule collection. The event took place at the unique event space, Festoon. Matching the empowering message of the collection, the space displayed Barbie dolls of all different career paths and the inspiring message of “girls can change the world” on a mirror photo moment. The tablescape included shades of pink from the florals, chatterbox place cards, cake stands and tea sets. The product was displayed hanging from colorful ribbon suspended from the ceiling in front of the wall covered in the Barbie logo. A light up sign of the iconic Barbie logo topped off the event’s pink-paradise vibe.