ASTR Pop Up at The Grove

To celebrate the grand opening of ASTR The Label’s Los Angeles pop up shop, the brand partnered with Bachelor influencer babe, Cassie Randolph, to host an insta-worthy garden party. As a way to compliment the flirty and floral vibes of the collection, the event took place at the grass courtyard behind the Grove’s iconic Glass Box pop up shop. Upon arrival, stylish Southern California influencers and shoppers were greeted with savory passed bites and vibey beats by DJ Lindsay Luv. A chic picnic-inspired lounge, dressed with boho blush-toned poufs, was designed for guests to mingle while enjoying their WINC wine and signature cocktail courtesy of Viva 32 Tequila. While waiting for a chance to meet ASTR The Label’s celebrity fangirl, Cassie, guests had the opportunity to build their own floral bouquet at the custom floral cart activation led by our favorite florists, Flour LA. As an added photo moment for guests, the exterior of the shop was draped with with greenery and an “ASTR Loves Los Angeles” sign. To top off the evening, guests were able to have the first peek of the ASTR The Label pop up shop, newest collection and exclusive pieces.