Showpo Pop Up Shop

Starting with an empty storefront on Melrose and a vision, the first ever Showpo pop-up shop arrived in LA. Bringing the Showpo brand to life, the build out welcomed guests at entry with a stunning window display, adorned with the neon sign; “Dream Wardrobe This Way”. Inside the shop, gold racks hung from the ceiling to display all the must-have looks for the season. A chic pink lounge created a relaxed atmosphere for guests to grab a Path Water and browse some accessories. If your size wasn’t there, the Showpo touchscreen had you covered, with the full website available to place online orders instantly. Luxe velvet pink curtains enclosed the chic dressing rooms, where shoppers could try and snap pics next to cheeky mirror quotes. Every corner of the shop was styled with hints of playfulness and glam, and the social nook was no different. Customers posed in the Showpo Café, bringing a hint of Paris to LA, and creating the perfect Instagram photo. No retail experience would be complete without a purchase wrapped in delicate pink tissue, sitting within a branded reusable tote. To celebrate the first day open, a custom Bon Puf cart was parked outside the shop, offering customers the sweetest pink cotton candy, with a hint of sparkle. The pop-up shop created a connection with LA natives and tourists combined, igniting existing and new relationships between the brand and their customers.