Cotton On U.S Denim Launch

To celebrate the global re-launch of Cotton On denim, the brand hosted a ‘Back to School’ themed cocktail party. The event took place at the Bluestone Lane Flower Shop cafe in West Hollywood. Giving a slight nod to the good old back to school days, the space featured a custom chalkboard product display wall with style names written in chalk and a yearbook-inspired photo moment. Upon arrival guests were greeted in the patio with passed bites and could grab a beer or glass of wine from the bar. As guests were pre-gifted prior to the event, almost everyone arrived decked out in their Cotton On denim pieces ready for their street style shoot with our photographer. Between photo shoots, mingling, and enjoying sips + bites, guests could pick out additional pieces from the mini merchandised product shop and have them personalized with the onsite embroiderer. To cap off the evening, guests had the opportunity to customize a Cotton On branded tote bag at the live screen printing station to take all their goodies home in.