Go Tour LA - Mobile Tour in Los Angeles, CA | The Vendry

Go Tour LA

February 2019
Mobile Tour
Los Angeles, CA
200 - 500 Attendees
 
Overview
From On Board Experiential
Nike wanted to get runners out of their bubbles in LA to rediscover their city and trial the newly released React 2.0 footwear. So, building off the 2018 launch of the first React sneaker (when we shut down the 90 in LA for a 10k race), we invited runners on a sensorial experience where they could touch, play, move, explore and go. We designed and transformed a double decker bus, wrapped it in vib
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