Go Tour LA

Nike wanted to get runners out of their bubbles in LA to rediscover their city and trial the newly released React 2.0 footwear. So, building off the 2018 launch of the first React sneaker (when we shut down the 90 in LA for a 10k race), we invited runners on a sensorial experience where they could touch, play, move, explore and go. We designed and transformed a double decker bus, wrapped it in vibrant, Nike React branding and lined the interior with the same material used in the shoes – foam. Just like the sneakers, cushion seats gave riders a sense of inflation, squishy balls and pillows provided maximum comfort and a spring shoe display showed off the shoes’ bounciness. Starting at Nike retail locations, we took riders to 11 different neighborhoods and running routes throughout LA, hyped them with Nike Run Crew leaders, and inspired them to #gomoregetmore. The Results: $24,795 in retail sales. 750,581 total reach. 8,839 social engagement.