VidCon

In July, 2019, Nike launched the “Sport Changes Everything” campaign, which encourages kids to incorporate sports into their everyday lives. As part of this campaign, OBE partnered with Nike at VidCon 2019 to manage the Nike Sport Court – an interactive space where guests could not only meet their favorite Nike athletes and content creators, but also become their teammate for a day. Elite athletes and content creators led activities, games, and drills focused on skateboarding, soccer, and basketball. NBA MVP Giannis Antetokounmpo taught attendees a few of his signature moves, Olympic medalist Gabby Douglas played soccer against energized guests, and YouTuber David Dobrik led basketball drills. Throughout a fun-filled weekend, athletes, content creators, and their biggest fans experienced how sports can change everything, for anybody, at any age. The Results: #3 most talked about brand at VidCon. 111 million+ organic social reach. 7k+ new instagram followers on Nike LA’s instagram.