Solana Spaces NYC & Miami

Solana Spaces were created as the world’s first physical, educational retail storefronts devoted to the blockchain and all things Web3. Through these first-of-their-kind retail environments in NYC and Miami, the Solana team focused on onboarding new Web3 customers with Solana digital wallets, creating an events hub to immerse the public in crypto-technology and encourage purchase of crypto lifestyle products. Since Solana Spaces needed to not only introduce Solana, but also blockchain to customers of varying familiarities, they heavily into the use of immersive and interactive digital storytelling content. Before even entering the space, customers could spot the high-definition curved LED screen from the entryway. The immersive interactive display showcased the Solana blockchain in real-time by highlighting a specific transaction that had just occurred. Once inside, guests used private seed phrase booths to sign up for their digital wallets and could engage with featured crypto-native partner kiosks to learn more about their offerings and earn digital currency. The spaces also featured a digital NFT gallery, acting as a secondary beacon to draw customers into the retail environment. As a counterbalance to the digital elements, we used an understated, but elevated, material palette, focusing on warmth and texture. Included in this material palette were ash, whitewashed ash, terrazzo and fluted wood, along with lush vegetation.