From We're Magnetic
In 2018, American Express launched a new global marketing campaign that recognized and celebrated how work and life have become intertwined in our everyday lives. Our challenge was to bring this campaign to life in the corporate offices of the companies American Express serves.
Introducing the American Express Work/Life Lounge— a traveling pop-up space that infused the hybrid work/life lifestyle into Amex customers’ workday, showing them the human side of the brand that helps them get business done.
Surprising employees in offices across Chicago, San Francisco and Houston, the Amex Work/Life Lounge was designed as a pure customer give-back, without any selling. It offered locally sourced snacks, team building photo moments, fun swag, and interactive programming to learn more about how Amex has their back wherever they are.