Samsung Experience Tour

In the Spring of 2019, We’re Magnetic partnered with Samsung Electronics America to take their next generation of products on the road for the launch of the all-new Galaxy S10. From March through May, our custom designed Samsung Experience Tour activated for a total of 397 days across the US in 10 major cities, as well as marquee cultural events such as Austin’s famed SXSW and New Orleans Jazz Fest. Consumers were invited to step into an immersive experience that showcased the power and freedom of a fully connected Samsung life—putting the new products into people’s hands for the first time. Interactive product focused activation zones were designed to pique consumers interests across a range of passion points— from photography to gaming to a health & wellness to connected living. Our tour locations were programmed on a day-to-day basis to provide consumers with the chance to see, feel and experience Samsung like never before. Our space also included city-inspired murals created “live” on site by local artists, exclusive localized programming, premium giveaways, exciting brand partnerships and activations with SoulCycle, Athleta, and Spotify, and unique device interactions featuring Galaxy products.