Netflix FYSEE

Three years ago, working with our partners at Netflix, We’re Magnetic created a platform called FYSEE. It was designed to disrupt the Emmy campaigning season with a unique experiential platform built to help drive consideration for Netflix shows. This one-of-a-kind, immersive, multi-week event in the heart of Los Angeles has set the bar for Emmy season experiences, and helped Netflix receive the most Emmy nominations of any studio in 2018 - finally taking the top spot away from competitor’s like HBO. In 2019, our experience continued to reinvent FYSEE to the delight of our guests. Spanning two sound stages on the historic Raleigh Studios lot, we invited attendees to explore eye-grabbing installations, play with unique interactive moments, indulge in catering fit to “Netflix and Chill’, and get closer to the shows through intimate panels and screenings with their favorite talent and creators. Netflix FYSEE 2019 included customized daily programming that ran for 5 weeks, and included 59 events that saw press, consumers and talent flooding their social feeds and spreading the Netflix love through their instagrams, tweets, and more. We’re Magnetic’s approach transformed an unlikely venue into the ultimate playground for fans and voters, making people eager to return each night, and year-over-year.