Facebook @ Cannes

We’re Magnetic was proud to partner with Facebook to help strategize, design and produce every element of their Facebook Beach tentpole presence during the 2018 Cannes Lions International Festival Of Creativity. Aimed at engaging the global creative community, this is one of the most important events Facebook does each year. Our beach space was designed to inspire and drive community interactions in fun and unexpected ways while also supporting the entire Facebook family of apps and services. It consisted of brand and product activations, main stage programming, catering, daily activities and messaging points, and small surprise and delight moments. Every detail was designed to tie back to Facebook’s brand message around community, social good, and creativity. A standout element of Facebook Beach was Instagram Storyscape by Es Devlin. Within this artistic installation, guests were invited to go on an immersive visual journey that explored the story of stories throughout human history. Adweek called this “The most powerful thing you’ll see in Cannes.” The hotel space hosted seven custom designed private rooms for client meetings, a full-service lounge and workspace, and separate spaces for private events. In addition, highly curated VIP dinners and hospitality parties were hosted at night both within Facebook’s transformed beach space and throughout the city of Cannes. These moments were aimed to forge new relationships, and strengthen existing ones.