Oculus Go: NY & London

When long-time partners at Oculus presented We’re Magnetic with the opportunity to execute the launch of their latest product innovation, Oculus Go, the only answer was a resounding “yes”! The caveat? The entire experience design, fabrication, and execution needed to be developed and go live within just 19 days. Always up for a challenge, we dove right in. Securing prime real estate on Broadway in New York City’s beloved Soho neighborhood, Oculus revealed Go to the press and general public in a uniquely designed and intrinsically on- brand pop-up space. The space featured a 50ft sculptural installation that started from one singular Oculus Go headset and then cascading out and over the heads of guests— representing all the unique content that lives within the Oculus Go. It also served as an organic photo op. Surrounding this centerpiece we also had an gallery inspired wall of devices, plenty of demo stations so guests could experience the content first hand, a unique gif photo moment, and stations where press had the chance to have more intimate learning sessions about the new product. Based on the success of the NYC Oculus Go Launch, Oculus invited We’re Magnetic to create their London launch event just 21 days later. Having done the near impossible once, we launched in the Oculus Go in London’s Shoreditch neighborhood with a fresh design and unique experience from NYC. beautifully designed space for fans and press to enjoy.