Converse x Hello Kitty

To promote the limited-edition Converse x Hello Kitty sneaker drop, we created a pop-up celebration in Little Tokyo, Los Angeles. Inspired by Kawaii, the Japanese concept of incredible cuteness, we adorned our industrial retail displays with pink and red bows, gave away plush toys, and installed a Hello Kitty photo moment. Anchoring the party was a revolving conveyor belt with candy sushi! The young (and young at heart) came out for photo booths, DJs, special gift-withpurchases and of course, new kicks! #CONVERSEXHELLOKITTY