Super Bowl LIII
February 2019
Collaborators
Sporting Event
Atlanta, GA
Overview
From ROYCE New York Monogramming & Leather Accessories
On-Site Leather Monogramming Activation featuring ROYCE handcrafted keychains and luggage tags embossed with Genesis | SuperBowl LIII logo in Olympic Centennial Park for the week leading up to the Super Bowl as well as at Southern Ballrooms for the NFL On Location VIP attendees. Over 3,000 units of ROYCE merchandise were monogrammed at the events.
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