Hilton Global Owners Conference

Agency EA partnered with Hilton Worldwide to produce Hilton's biennial Global Owners Conference, a three-day, large-scale conference in Dallas, Texas for more than 2,500 attendees from around the world. The conference launched with Taste of Hilton, a festival-style evening event with 10 themed chef stations characteristic of the owners' markets, with F&B and ancillary entertainment native to each region represented. Attendees were immersed in the Hilton book of brands through the Brand Showcase consisting of 13 vignettes of each hotel, allowing attendees to experience each hotel's bespoke nature in a matter of minutes. Attendees stayed engaged during conference breaks with 33 ancillary activities including a women's networking reception, Asia Pacific discussion panel, art walks in the local Dallas area, and more. The conference closed with a private evening event at AT&T Stadium with guided locker room tours, ongoing punt and pass games, and meet & greet, and a OneRepublic concert.