Intuit QuickBooks Connect

Since 2016, EA has collaborated with QuickBooks event, product, and customer experts to develop a conference that cultivates valuable relationships among the brand's key audiences: accountants, small-business owners and entrepreneurs, and B2B developers. In addition to full-service execution of the entire conference, our team develops highly targeted "Connection" activations that encourage attendees to learn, network, and find inspiration from their peers, as well as QuickBooks product teams. The event has successfully increased positive brand awareness, content marketing extensions, and new product adoption year over year.