The Deadzone Diner

THE CHALLENGE Find a way for people to put down their phones and be present in the moments that matter. THE SOLUTION For more than 90 years, Dixie has brought people together to break bread, so they teamed up with Droga5 for the “Be More Here” campaign. We served meals in places where phones don’t work, cellular dead zones (hard to find in LA!), to fuel true connections. An abandoned bank vault, a real-life cave and a park on a remote hillside served as our locations for compelling face-to-face interactions. 0 tweets, 0 likes, 0 shares, and 1,000 quality conversations.