Paramount FYC

In 2023 Paramount Global launched its first ever cross platform “Paramount Showcase” Emmy FYC activation at the Hollywood Athletic Club. Deva Kehoe –SVP of talent relations, events, and promotions at Paramount– explained that the company was “looking for an iconic Hollywood location that had the same prestige as Paramount’s storied brand.” The Hollywood Athletic Club fit the bill, and its “expansive layout also allowed us the opportunity to build out custom experiences that were inclusive of a screening room, interactive spaces, and themed installations, alongside a competitive lineup of programming.”