Samsung Galaxy Unpacked

Samsung sought Agency EA to be the lead agency partner behind the Galaxy Unpacked 10th Anniversary event. Overseeing a team of hundreds, we designed a stage, managed all presentations and content, and produced a live experience that matched the significance and scale of the product launch, captivating an audience of 44 million global viewers who watched via live stream. Since the event, Unpacked has racked up more than four million replay views, proving the ongoing life of the content.