Hennessy x NBA Event in New York City

Hennessy, the world’s leading cognac brand, kicked off 2020 as the Official Spirit of the National Basketball Association, which includes the NBA, the WNBA (Women’s National Basketball Association), and USA Basketball properties. To inaugurate the new partnership, Moët Hennessy collaborated with Meridian Events to celebrate internally with a basketball-themed event that included surprise appearances from boxing legend Oscar De La Hoya and New York Knicks great John Starks, an energetic halftime performance and stadium-themed food and drinks.