Nest's Grapefruit Squeeze Pop-Up Truck

FTP partnered with NEST New York to bring their first-ever pop-up event to the streets of SoHo. Over two days, the Grapefruit Squeeze pop-up truck served complimentary grapefruit lemonade and mini Nest candles, delighting passersby with the brand's best-selling home fragrance. Our beautifully branded vintage truck, adorned with a large floral installation, displayed the Nest's juicy grapefruit collection, creating an eye-catching and immersive experience. Visitors could scan a QR code to sign up for SMS updates, and upon showing their confirmation text, they received their gifts. In total, we served 2,400 samples! The event also encouraged attendees to discover and shop more of the Nest collection across the street at Bloomingdale's. Thank you to everyone who joined us and made Soho smell so good!